Module 1. Management and Strategy
Module 2. Marketing and Communication
Module 3. Finance and Compliance
Module 4. Systems Thinking & Open Innovation
These modules will help participants to refine their idea/product/service and to end up with a concrete action plan, a personalized validation process and a presentation that they will be able to use in the development of their business.
The Systems Thinking & Open Innovation Module will help participants to exercise lateral thinking and co-creation practices to develop services and products. Participants will interact with one another and will explore major societal challenges, such as the changing nature of work, healthcare, trade, social welfare, climate change and environmental sustainability, growing inequality and the spatial economy of the cities.
Courses:
- Startup-oriented entrepreneurial thinking
- Aligning vision, roles and structures in a startup
- Defining the consumer, the needs and the problems
- Design thinking and discovering the consumer
- Market analysis and research, competition analysis
- Defining the service/product
- Product positioning and value proposition
- Marketing and go-to-market strategy
- Partnerships, business development, sales
- Revenue model, monetization and pricing
- The cost structure and finances of a startup
- Team creation and internal management
- Investment and funding
- User acquisition funnels
- Business/product metrics
- Involving users, customers and other stakeholders
- Sales presentations and public speaking skills