The Cluj-Napoca Municipality, the Public Transportation Company and Cluj Cultural Centre, through its Urban Innovation Unit, are kicking off a number of initiatives meant to promote and facilitate the use of public transport by students in Cluj. Through its campaign, “Art in Motion” and the Cultural Voucher program, involving various Cluj and international artists, the Innovation Unit aims to raise awareness on the recent public transportation improvements, as well as on the need for the citizens to reconsider their perception and habits related to public transportation.

Between October 8 and 11, the team of actors from Art Therapy by Create.Act.Enjoy will accompany students on their way from their homes or dormitories to university, their jobs or the city centre. The actors will use improvisation methods to help students, as well as other passengers, to learn more about the attractions they come across along the way. Among other things, the mimes will also offer information on student monthly bus passes or card validation. 

The initiative proposed by Create.Act.Enjoy aims to offer a brand new experience to the passengers, meant to (re)ignite their interest in the city, public transportation and theatre. A routine trip to university, work or the centre will thus become a spontaneous adventure, full of energy and creativity! 

For more details on the route of the team Art Therapy by Create.Act.Enjoy, please follow them on Facebook. 

The project is part of the “Art in Motion” Campaign, developed by the Cluj Cultural Centre’s Urban Innovation Unit, with the support of the Cluj-Napoca Municipality and of the County Council. 

Art Therapy by Create.Act.Enjoy is a social and cultural initiative, supported by professional artists, with creative activities that are beneficial for the physical, mental and emotional health of people of all ages.