Yearly passes and cultural vouchers for Cluj students who use public transportation
The Municipality, the Public Transportation Company and the cultural sector in Cluj-Napoca are kicking off a number of initiatives meant to promote and facilitate the use of public transport by Cluj students. Thus, starting this fall, students will receive yearly public transport passes instead of monthly ones, while the first 500 freshmen requesting a public transport pass can receive vouchers allowing them to attend cultural events and initiatives happening in the City.
The Cultural Voucher
First-year university students who request public transport passes can register online at https://academiaschimbarii.ro/vouchercultural/ by November 15, 2019, in order to receive two of the 1,000 free museum and cultural event tickets. The Cultural Voucher, an initiative of the Cluj Cultural Centre, is a mechanism meant to promote participation in cultural events, targeting specific local community groups. It ensures free access to cultural events for which access fees are regularly charged. The first 500 entries get two tickets to the events organized by the Voucher partner institutions and organizations. Partners: Casa Tranzit, Fabrica de Pensule, Cluj Hungarian Opera House, Cluj-Napoca National Opera House of Romania, Reactor de creație și experiment, Hungarian State Theatre of Cluj, Lucian Blaga National Theatre in Cluj-Napoca, Zug.Zone, National History Museum of Transylvania, Ethnographic Museum of Transylvania and Romulus Vuia Ethnographic Park, to be joined as the project unfolds by the Transylvania State Philharmonic, the Hungarian Theatre and the Art Museum
“Art in Motion” Campaign
In order to raise awareness on the recent public transportation improvements, as well as on the need for citizens to also reconsider their perspective and habits related to public transportation, the Innovation Unit is developing, together with Banca Transilvania, a campaign involving several Cluj artists. Between October 8 and 11, Create.Act.Enjoy will engage public transport users with a new experience bound to (re)ignite their interest in the city, theatre, but also in public transportation. A team of actors will accompany students on their way to university or to the city centre from their homes or student housing, sharing useful or fun facts on the attractions they come across along the way, while on the public transport in Cluj-Napoca, and on the use of card validation systems. A second intervention, initiated by artists Julien Daillere and Zenkő Bogdan, proposes a number of artistic and cultural events, to be held inside and around a bus, parked in various areas of the city. The visual identity of the campaign, available in public transportation vehicles, in public areas and online, is also based on a series of illustrations designed by George Roșu
About the Urban Innovation Unit
The “Art in Motion” Campaign is an initiative of Cluj Cultural Centre’s Urban Innovation Unit, with the support of the Cluj-Napoca Municipality and the County Council. Key partner: Banca Transilvania. Cluj-Napoca Innovation Unit is a research and development program that compiles ideas, knowledge and resources coming from the civil society, the academic sector, the cultural sector, the business and public administration sector, to propose alternative solutions to the strategic challenges of the City. The Unit’s top priority themes are urban mobility, the future of work and urban resilience. Cluj-Napoca Innovation Unit is an initiative of Cluj Cultural Centre, launched in 2017, in partnership with the Municipality’s Innovation and Civic Imagination Centre. In 2022, the Urban Innovation Unit will be fully transferred inside the Municipality.